The augmented order desk: your team decides, Superba does the rest
An augmented order desk does not replace anyone. It takes the retyping, the chasing and the "where is my truck" calls off your team, and leaves them what needs judgement: validating, deciding, calling the right customer at the right time.
3 to 5 orders are enough · results shown on a video call · no commitment
Today
A day on the order desk is mostly retyping
- Read a message, find the account, guess the SKU behind "the usual 5 lb bags".
- Retype line by line into the ERP what the customer already wrote.
- Call back for a delivery date, an address, a missing pack size.
- Answer "when are you delivering?" calls while the morning orders wait.
- Handle returns and credits at the end of the day, when there is time left.
With Superba
What the team stops doing, and what it does better
Step 1
Typing disappears
Every message becomes a structured order in your ERP, with the account recognised, the items matched to your catalog and that customer's prices applied. The original stays alongside.
Step 2
Questions go out on their own
Something missing? Superba writes to the customer, in your tone, from your channels, and completes the order with the answer. Nobody chases.
Step 3
The customer is kept informed
Confirmation, out for delivery, delivered: the messages go out without anyone picking up the phone. The "when are you delivering?" calls stop.
Step 4
Cases arrive prepared
Return, credit, dispute, quote: the right document is ready in the ERP, with the original order and the reason already found.
Step 5
The team keeps control
Everything goes through a validation queue. Above the confidence threshold you set, the order goes in on its own; below it, one click.
Step 6
The time saved is visible
A dashboard counts the actions, the time saved and the share of orders ready without a correction.
What stays human
What your order desk keeps doing
Validate in one click, decide on anomalies (40 cases instead of 10, a price off the list, an account on hold), proofread sensitive replies, and spend time with the customers who deserve it. Count about one minute per order on average, instead of eight to ten today: that is the value the ROI calculator on this site lets you adjust.
Example
One morning, three messages, zero retyping
What comes in
Ferry Building Café · WhatsApp · 6:52 am
"Hey, 6 × 5 lb House Blend and 2 cases of oat milk for Thursday, thanks"
What Superba makes of it
- 6 × House Blend, 5 lb bag and 2 × Oat milk, case of 12, at Ferry Building Café's prices
- Delivery Thursday, downtown route, order created in the ERP at 6:53 am
- Confirmation sent to the customer, delivery notice scheduled for Thursday morning
The order desk sees the order go by in the log. Nobody typed anything. Same morning: a PDF with no delivery date (question sent, answer merged in) and a "same as last week" (last order found, confirmation requested).
Pricing
What it costs
- Monthly base fee
- $540
- Order created in your ERP
- $1
- Order tracked through to the customer
- $1.35
- Rejected order, unanswered question
- $0
No per-user licence: the price does not depend on how many people work on your order desk. Prices in US dollars at an indicative rate; invoices are issued in euros.
See the full pricing →FAQ
Frequently asked questions
No. Superba takes the typing, the chasing and the status messages off your team. Decisions stay with you: an unusual order, a price off the list or an account on hold never goes through without a human validation.
About one minute on average: validate, and now and then decide on an anomaly or proofread a reply. The ROI calculator on this site lets you set that value with your own volumes.
No. Your customers keep texting, emailing or sending PDFs exactly as they do today. Superba adapts to the way they order, not the other way round.
Through the confidence threshold and the validation queue. You set the level of certainty above which an order goes into the ERP on its own; below it, the order waits for one click, with the original message shown alongside.
Send us 3 to 5 messages from your customers: you will see what your order desk would no longer have to do.
3 to 5 orders are enough · results shown on a video call · no commitment